Bulk SMS has long been a go-to tool in mobile marketing strategies. It’s direct, cost-effective, and widely accessible. However, customer expectations have evolved—and plain text messages no longer suffice in a world of rich, app-like experiences.
This is where Rich Communication Services (RCS) enters the picture. As an advanced messaging protocol, RCS enhances traditional SMS by introducing media-rich content, interactivity, and branding—all within the default messaging app on supported Android devices.
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